For those of you not familiar with Pinterest, here’s the definition from Wikipedia:
Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration,’re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community.
You’re probably thinking: “This is great but what does it have to do with booking a band?” If you read our last blog, we touched on searching for a dance band via a search engine and whether or not you can you trust the source, be it contacting a band directly or a booking agency. The discussion continued in regards to videos and promotional materials that can be found online and the validation of such materials. How can you tell if the band is as good as they seem on their video? Can you trust what the booking agent is telling you about the band? Do agents ALWAYS tell you the band is great?
Well, this is where Pinterest can help you. If someone “pins” a band they have booked, they must like them, right? Makes total sense, why would you “pin” something you don’t like? This is where “social media” can really help buyers in making good decisions. Pinterest is an unsolicited forum for people to show things that they like. We encourage everyone that books a band for their wedding, private party or corporate event to “pin” them on Pinterest.
Consider the value and possibilities.